Our Story
About
Founder & Creative Director
Lily Rou was founded in 2024 by creative director and designer Georgie Rouse with a vision to create a timeless collection of luxurious wardrobe staples.
Georgie's journey began at the London College of Fashion, where she honed her skills and passion for design. She then gained invaluable experience working with prestigious fashion brands in London. It was this blend of lifestyle inspiration and creative expertise that led to the launch of Lily Rou - a brand dedicated to offering a capsule wardrobe of timeless, comfortable womenswear that effortlessly transitions from day to night, perfect for both travel and everyday wear.
The Brand
Lily Rou
Inspired by the iconic 90s slip dress and a love for delicate, beautiful fabrics, Georgie chose silk as the foundation for her designs. This luxurious yet functional fabric allows for the creation of pieces that are both simple and stunning, easily paired with existing wardrobe favorites.
Georgie’s artistic talents and exquisite craftsmanship extend to developing hand-drawn prints, inspired by her travels, nature, and the beauty of natural forms. These unique designs add a personal touch to each piece, making them truly one-of-a-kind.
Sustanibility
Our World
Each garment is meticulously handmade in London from the finest silk, ensuring the highest quality craftsmanship while embracing sustainability at its core. By working with natural fabrics, Lily Rou offers a collection that embodies both luxury and conscious living.
At Lily Rou, we are continuously inspired to create treasured wardrobe staples while remaining committed to sustainability. We strive to adapt to the evolving needs of our world, ensuring that our journey is as mindful as it is stylish.