Day to Night to Bed
Lily Rou x Liv Bentley: The making of the collection
A co-designed collection by Lily Rou and Liv Bentley. A true collaboration between two female entrepreneurs, built on a shared vision. Empowering, effortless and versatile - from day to night to bed.
Design
Designed with intention, the collection reflects the rhythm of real life - pieces that move with you from day to night, and into the softer in-between moments where ease matters most. Each design is created with intention - to feel empowering, elegant, and wearable from day to dusk, season to season.
“Six months in the making, I’m so excited to finally share what we’ve been working on. Creating this 18-piece collection with Liv felt completely natural - rooted in shared values and a mutual passion for considered design. Together, we’ve built something that feels effortless and intentional, where every piece holds its own story.” - Georgie, Founder & Creative Director 
Conscious Craftsmanship
At the heart of Lily Rou is a commitment to thoughtful, conscious production.
Every piece is designed and handmade from 100% silk in-house in London, allowing for full control over quality and detail at every stage.
We work in small drops, not mass production. This slower approach allows us to refine, adjust, and ensure each piece feels exactly right before it leaves the studio.
It is a process rooted in care - for the garment, and for the woman who will wear it.
Captured in Chelsea
The campaign was set within the quiet elegance of 11 Cadogan Gardens and The Chelsea Townhouse - two connected spaces in the heart of Chelsea that feel less like traditional hotels and more like private London homes. Mirroring the collection's mood, they feel intimate, with a quiet sense of luxury that doesn’t need to be announced.
The locations felt like a natural extension of the collection's world: moving seamlessly between moments, places, and moods. Removed from the noise - while still being moments away from the energy of Sloane Square and King’s Road. Refined, understated, and softly lived-in.
Lily Rou x Liv Bentley is an invitation to simplify. To invest in pieces that do more, feel better, and last longer. To embrace a wardrobe that moves with you - from day, to night, to bed.
Shop the collection